On November 17th, the Shanghai headquarters of VALORO received a special friend - Mr. Alessandro from the Italian leather supplier LEONARDO.

In order to conduct a thorough investigation into the sales situation of VALORO sofas in the Chinese market and precisely meet the brand's core demand for cowhide material, he specially flew from Italy to Shanghai. 

01 | In-depth discussion on the new leather product 

Since VALORO and LEONARDO began their collaboration, in order to meet the increasing orders, Alessandro spent a large sum of money to purchase the latest spray-drying integrated production line from Italian company SPRAYTECH. With more advanced production equipment, he provided a solid guarantee for the production capacity of VALORO. 

One month ago, the R&D team of VALORO went to Italy to inspect the bulk production of leather. Michael and Alessandro had in-depth discussions on the 2026 spring new product launch and decided to continue developing the exclusive leather series for VALORO. 

During this meeting, Michael provided Alessandro with a detailed overview of VALORO's future strategic plan in China. He clarified that all new stores in the future will be based on an area of 400 square meters or larger, with the aim of creating a more immersive home space for consumers. 

At the same time, both parties conducted a review of the existing leather products and jointly identified areas for improvement. They vowed to further enhance the material quality through meticulous refinement, in order to meet VALORO's rigorous standards for high-end home production.

02 | Delving into the sofa production base 

Today was another busy day. After a brief communication, Alessandro headed straight to the VALORO sofa production base and rushed to the first-line leather cutting workshop to have face-to-face discussions with the experienced masters. 

During the technical discussion with the production supervisor, he not only worked with the team to accurately calculate the optimal cutting rate for each piece of leather, aiming to reduce waste and increase the utilization rate of raw materials, but also focused on process improvement, jointly exploring ways to enhance the tensile strength and durability of the leather. 

Then Alessandro referred to several new products in the development stage of VALORO, and based on his own professional understanding of cowhide materials, he offered many valuable suggestions, injecting the professional perspective of Italian manufacturing into the development of these new products. 

Between the stops of the journey, there were tender and touching moments. During the lunch break, we moved to a rural farmhouse by Yangcheng Lake. It happened to be the season when the big crabs were at their most delicious. This was the first time Alessandro had tasted this Chinese delicacy, and the tender texture made him exclaim in amazement.

03 | Deep Dive into the Official Waleri Store 

After a short break, Alessandro rushed to visit several direct-operated flagship stores of VALORO in Shanghai, experiencing the first-line sales scenarios himself. 

At the Hongnan Hongxing flagship store, the unique leather textures of sofas such as "Puccius", "Gao Di Xiu", and "Da Pu" immediately caught his attention. These were all masterpieces crafted by LEONARDO. After sitting down and experiencing them himself, he couldn't stop praising the comfortable sitting sensation of these sofas that fit the human body perfectly. 

Subsequently, Alessandro sat down with the front-line home furnishing consultants for a discussion. He provided detailed answers to various questions regarding the characteristics, manufacturing process, and daily care of the leather, thereby imparting the fundamental professional knowledge to the sales team at the grassroots level. 

Then they moved on to the Wenshui Hongxing flagship store. They chose the 【Batemont Hache】 sofa in a brownish-yellow leather, which is a perfect example of both texture and comfort. When Alessandro sat on it, he couldn't help but nod in approval of this ultimate experience. 

Wenshui Store's manager Hu Yan, drawing on her terminal sales experience, shared the consumers' feedback on this type of leather. This yellowish-brown leather not only has an attractive appearance, but also gains more luster as it is used. It provides a comfortable sitting experience without causing excessive sweating. The two also discussed details such as the color stability and daily care techniques of the leather.

Subsequently, during the visit to the True North flagship store, for the "Xiangmihu" sofa made of almond-colored leather, Alessandro completely transformed into a meticulous "quality inspector". Under different lighting conditions, he carefully observed and captured the subtle differences in the leather color. 

Finally, Alessandro visited the Wuzhong Hongxing flagship store. He carefully examined almost every product there.

This day was filled with a rich schedule, and the results were abundant. This cross-border visit spanning the Alps and the coast of the East Sea was a deep resonance between VALORO's pursuit of comfortable furniture and LEONARDO's meticulous attention to materials. 

As we part ways, although there is a sense of parting sorrow, both parties' hearts are filled with anticipation. From the feedback on market demands to the synchronous resonance of brand strategies, every in-depth communication has made the 2026 cooperation blueprint increasingly clear and tangible. 

Let's look forward to our next gathering and witness the blooming of more fruitful collaborations!