From August 20th to 21st, Nanjing became a prominent coordinate on VALORO's national strategic map. For the first time, the brand brought together the strength of all its distributors and held a high-profile and highly effective two-day strategic training event. This event focused deeply on the brand's essence and the upgrade of terminal combat power, presenting a thought-provoking feast about furniture quality, strategy and the future. At the same time, they jointly welcomed the grand opening of the VALORO's Jiangsu flagship store (the largest image store in the country)! 

01 | Tracing the Origin and Evolution of Leather; Defining Touchable Luxury Home Furnishings 

At the beginning of the grand event, VALORO unveiled its landmark achievement in the evolution of leather materials - a deep strategic partnership with the legendary Italian leather factory DANI, which has a 75-year history. This also signifies that the brand is applying the same source leather materials from international brands such as Hermès, Pagani supercars, BMW, and Maserati to the home furnishing sector. 

The conference specially invited Mr. Eddie to be present as the representative of DANI. With the theme "Why DANI, Why Arzignano", he provided an in-depth explanation of DANI's brand value and core advantages, as well as the strict standards of DANI's leather in terms of environmental certification (such as the LWG Gold Certification) and advanced tanning processes. This offered a more professional explanation for VALORO's "touchable luxury home furnishings". 

The European office of VALORO strictly selects high-quality raw materials of genuine European cowhide, and carefully selects the top-grade superior cowhide from them to make VALORO sofas. This ensures a more comfortable and soft sitting experience. 

At the conference, Mr. Wang Rui, the product director of VALORO, introduced one by one the various cowhide varieties and production processes of VALORO. For instance, the full-grain leather that showcases the beauty of natural texture, the light-stained leather that retains the original touch, the oil-wax leather with a unique style, and the fine and flexible Napa leather, all of which can provide personalized solutions for different aesthetic needs. During the question-and-answer session, the participants actively answered questions and gained a deeper understanding of the knowledge about cowhide. 

Mr. Cong Qianglong, the founder of Fenggu Leather, also specially shared the traceability journey that he and the VALORO product development team took to Europe in June this year. He also recounted how everyone crossed the Alps and visited the Asiago dairy farm in Italy, among other experiences. This allowed the attendees to have a clearer understanding of every effort made by the VALORO brand in terms of raw cowhide materials. 

This conference officially announced the market-leading electric sofa frame, which has revolutionarily achieved the functions of "no wall contact, no gravity, no obstacles, and no back rubbing". 

When traditional electric seats were developed, people's bodies would slide backward, causing their clothes to get wrinkled due to friction. However, the innovative "0 Rubbing Back" function eliminates these problems by allowing the backrest to move synchronously with the body and naturally, thus ensuring that the clothes remain flat when getting up and providing a more elegant and comfortable sitting and lying experience. 

The VALORO electric sofas equipped with this technology, including [Devisa], [Aoson], [Charhai], [Sad], and [Yunwan], etc., are becoming powerful tools to seize the market for comfortable electric sofas. 

At the conference venue, Mr. Wang Ping, the general manager of Zhejiang Kaichuang, elaborately explained "The Impact of Sofa Frame Design on Sitting Comfort", presenting the differences among various frame types in a clear and understandable manner, which greatly benefited the attendees. 

Mr. Wang Ping emphasized that the 83218 model frame is specially customized for VALORO Wavori and features: low seat height, large seat depth, true zero wall contact, thin seat frame, brushless motor, no rubbing back, etc. The development process involved 25,000 opening and closing tests. Currently, this frame has been applied to new VALORO Wavori sofa models such as "Sad".

02 | Wisdom Empowers, Crafting a Breakthrough Weapon for the Terminal Market 

In the highly competitive home furnishing market, VALORO Waloire has a clear understanding that "teaching people how to fish" is the key to success. The core agenda of this training session directly targets the pain points at the end-users' end, bringing together the brand's core think tank to inject breakthrough momentum into the national distributors. 

Strategic Vision: Mr. Lu Xin, the President of VALORO in China, thoroughly analyzed the current market landscape and precisely imparted the "competitive break-through tactics". He provided dealers with a clear market entry path and differentiated competitive strategies, strengthening the terminal combat capabilities. 

Product Deliberation: Ms. Wang Jing and Ms. Gao Jie, the brand managers, focused on the product and the cowhide itself. They conducted a systematic training session on product knowledge for all staff. The carefully designed interactive quiz segments not only evaluated the learning outcomes but also ignited the enthusiasm of the participants on the spot, ensuring that the product's selling points and advantages were deeply rooted in the minds of each trainee. 

Practical Guide: After a morning of intensive training, in the afternoon, all the participants conducted a sales practical training exercise at the VALORO Waloire's largest brand store in Jiangsu Province - the flagship store. This exercise focused on helping distributors acquire customers efficiently and increase conversion rates. The atmosphere was lively, and the trainees actively participated, achieving significant results. 

During the focused meeting agenda, the guests also enjoyed a relaxing and enjoyable tea break. The exquisite afternoon tea, the fragrant coffee, and the various desserts lingered on their tongues, adding warmth and vitality to the scene. 

Through a full-day of intense training, the colleagues jointly traced back to the origin of the brand and deeply analyzed the unique brand DNA and product philosophy of VALORO. The meeting clearly expounded the future strategic layout and new market planning of the brand, further strengthening the dealers' deep recognition of the brand value and their confidence in development.

03 | Iconic Launch: Jiangsu Flagship Store Shines Brightly 

The grand finale of the event was launched on August 21st - the VALORO store in Jiangsu Province, located at the No. 1 store of Hongxing Meikang Global Home Furnishings in Nanjing, was grandly opened. This is also the largest brand image store in the entire country! This move is an important step in the brand's strategy of deeply penetrating the East China region and expanding its influence nationwide. 

At 11:18 a.m. on August 21st, the traditional lion dance gracefully pranced and leaped with vigor, presenting a auspicious and majestic appearance to solemnly celebrate the grand opening of the VALORO Waloire Jiangsu flagship store with auspicious colors! Mr. Li Xiaoning, the executive vice president of the Jiangsu branch of Hongxing Meikaiuan and the general manager of Jiangsu Global Home Store No.1, and Mr. Lu Xin, the president of VALORO Waloire in China, jointly inscribed the finishing touches on the lion. At the moment when the vermilion ink fell onto its eyes, the lion radiated vitality, symbolizing the vigorous growth of VALORO Waloire in the East China market, and also implying the deep alliance between the brand and the channel partners - "highlighting the future and dancing together on a new journey".

At the opening ceremony site, the lights intertwined like a river of stars falling down, and the brand logo shone brightly in the light and shadow. The entire space was dominated by deep blue and champagne colors, complemented by glittering decorations and flower art installations, creating a high-end and dreamy atmosphere. 

We are honored to invite the following guests to jointly witness this grand occasion: 

Mr. Li Xiaoning, the executive vice president of Jiangsu Branch Development Center of Hongxing Meicai Long and the general manager of Jiangsu Global Home Store No.1; Mr. Chen Xiaodong, the deputy general manager and marketing manager of Jiangsu Global Home Store No.1 of Hongxing Meicai Long; and Mr. Gong Guangjian, the deputy general manager and marketing manager of Jiangsu Global Home Store No.1 of Hongxing Meicai Long. 

Mr. Lv Xin, the President of VALORO brand in China, Mr. Chen Lin, the General Manager of Huan Di International Home Furnishings, Ms. Zhang Guihua, the General Manager of the VALORO division, Ms. Wang Jing, the Product Manager of VALORO, and Ms. Li Xianghua, the Head of the VALORO flagship store in Jiangsu. 

Eddie Si Shen, the president of DANI in China and the founder of Li Gu Leather, Ren Feng, the chairman of Jiangsu Jiatuo Industrial Co., Ltd., Hugo, the general manager of NOBREPEL Ltd. in Asia, Zhu Qiong, the host of Nanjing Television Station, as well as many industry colleagues, close friends and brand distributors representatives. 

After a beautiful opening dance, the ceremony officially began and entered the opening speech segment. Each guest took the stage in turn, igniting the enthusiasm of the entire audience with their insightful views and passionate words. Mr. Li Xiaoning stated in his speech: "Hongxing Meicai Long has always been committed to introducing high-quality home brands to consumers. The arrival of VALORO will inject new vitality into the Jiangsu home furnishing market. The shopping mall will fully support the brand's development in Nanjing. We look forward to working together for mutual benefit and bringing consumers a better living experience." 

At the opening ceremony, Ms. Zhang Guihua, the general manager of the VALORO division, solemnly unveiled the latest star product of the brand - the gemstone red 【Pua Annie】 leather sofa! This sofa is made of Italian DANI SETA series aniline full-grain top-grade cowhide, with an extraordinary texture and can be regarded as a "possessable work of art". Mr. Eddie, the representative of DANI, also explained in a professional manner the outstanding features and unique advantages of this leather to the guests present. 

The climax of the event was the thrilling ribbon-cutting ceremony. Mr. Li Xiaoning, Mr. Lu Xin, Mr. Chen Xiaodong, Mr. Chen Lin, Mr. Gong Guangjian, Ms. Zhang Guihua, Mr. Ren Feng, and Ms. Li Xianghua entered the ribbon-cutting area and jointly held the golden scissors to cut the ribbon for the store's opening. At the moment the golden scissors passed over the silk, the declaration of VALORO Waloire's deep-rooted strategy in the East China market rang out clearly! 

In the Jiangsu flagship store of VALORO Waloire, two pieces of full-grain top-grade cowhide are prominently displayed. This not only symbolizes VALORO Waloire's almost demanding pursuit of top-quality leather materials, but also represents the essence of high-end leather sofas. 

These two pieces of leather are both sourced from the Glanvieh Bull of Europe. The Glanvieh Bull typically has a coat ranging from light yellow to reddish yellow. Under the meticulous management of the temperate pastures in southern Germany, the scar rate on the leather surface is strictly controlled, resulting in high-quality leather with an appropriate thickness (1.4–2.2mm), firm texture, and excellent durability and resistance to tearing – precisely the perfect guarantee for the load-bearing and durability of the sofa cushions. 

The Valoro Wao Lai Jiangsu flagship store has undergone a complete upgrade. The space design, which is highly modern and embodies German craftsmanship aesthetics, is adorned with a variety of soft decorations and flowers, presenting a panoramic view of the brand's entire range of furniture products. Its scale and standards have set new records for the brand in China, becoming a landmark that offers consumers an immersive experience of German-style luxurious and comfortable home furnishings. 

On the opening day, the store was packed with customers, and the number of visitors exceeded expectations. This confirmed the precise implementation of VALORO's strategy of "conversing with the Chinese market through luxurious leather craftsmanship". 

After the ribbon-cutting ceremony and photo session, the guests moved inside the flagship store to start the tour and communication session. Everyone had the opportunity to closely experience the design charm and craftsmanship details of VALORO products. The exquisite tea break also added to the comfort of this experience. Mr. Ren Feng specially presented the opening plaque "Divine Blessing of Happiness" to VALORO.

04 | National territory rapidly expands. Appointment at Shanghai Hongqiao CIFF in September 

The development of VALORO in the Chinese market can be described as "like a spark spreading like wildfire, rapidly expanding". Since officially entering the Chinese market in 2023, the brand has centered its strategy on Shanghai and has extended its reach with astonishing efficiency to major core cities across the country such as Beijing, Chengdu, Chongqing, Nanjing, Suzhou, Xi'an, Hangzhou, Hefei, Zhengzhou, Shaoxing, Wuxi, Xianyang, Taiyuan, Tianjin, Qingdao, Changsha, Qingyang, Changzhou, etc., weaving an increasingly dense high-end retail network. 

The conclusion of this grand event is not the end, but the beginning of the next glorious chapter. VALORO Waloire extends a warm invitation to all participants and industry colleagues: 

From September 9th to 12th, the 56th China (Shanghai) International Furniture Fair will be grandly held at the Hongqiao National Convention and Exhibition Center in Shanghai. VALORO Waloire is all set and ready (Booth Number：2.1B20), and will present its key new products and popular best-selling items with great impact, creating an extraordinary immersive experience of German-style home aesthetics for global guests and distributors.