On January 29, 2026, the launch ceremony and departure event for the jointly branded high-speed train of VALORO and Red Star Macalline were successfully held at Nanjing South Railway Station in Nanjing, Jiangsu Province. As a German-style high-end furniture brand with years of deep industry experience, VALORO has not only witnessed the evolution of sofa trends and industry changes in China over the past 40 years, but has also continuously driven the upgrade of home furnishing quality with its craftsmanship and dedication.

This high-speed train advertising launch ceremony uses "China Speed" as its vehicle and the high-speed train as a mobile medium to meticulously create an immersive mobile home exhibition hall, deeply integrating the craftsmanship and cozy aesthetics of VALORO furniture with the train travel experience. Coinciding with the Spring Festival home renovation craze and the peak travel season for returning home, the brand leverages this opportunity to convey to millions of homebound travelers the concept of quality home furnishings that improve with time, opening a new chapter in the cross-border integration of home living and travel.

Mr. Ma Weijie, General Manager of the Business Division at Red Star Macalline, said: "Every high-end furniture brand possesses unique craftsmanship and a legendary story of its own, representing an indispensable and glorious chapter in the 40-year evolution of sofa trends in China. We have come together because of shared values, and we move forward together because of a common pursuit — a pursuit of unwavering commitment to quality, continuous exploration of design, and deep care for the well-being of Chinese families. Going forward, we will continue to build a quality platform to help more outstanding home furnishing brands reach an even broader stage."

Ms. Sun Yan, Executive Vice President of Changxing Line & Meichangxing Media Group, added: "This joint high-speed train naming cooperation between Red Star Macalline and various sofa brands is not only a tribute to and continuation of the 40-year sofa trends in China, but also marks a new movement in the cross-border integration of quality home furnishings and national travel. As the Spring Festival approaches, filled with reunion and joy, the high-speed train serves as a vital link connecting hundreds of millions of travelers during the Spring Festival travel rush — from their journeys to their homes. It builds a communication bridge 'from trip to home' for the brands, and by leveraging the advantage of massive passenger flows, helps brands explore broader market growth, bringing the concept of quality home furnishings into countless households."

After the speeches, the leaders and guests came on stage together, holding red scissors symbolizing joy and hope. They stood side by side in front of the ribbon-cutting table, with expectant smiles on their faces. As the crisp sound of the scissors cutting the ribbon rang out, enthusiastic cheers followed, signifying that the VALORO high-speed train special service had officially set off, embarking on an all-new journey of brand communication. It also symbolized the perfect integration of home furnishing quality and China Speed, opening a new chapter of cross-border win-win cooperation.

After the ribbon-cutting ceremony, Mr. Ma Weijie, General Manager of the Business Division at Red Star Macalline, presented a meticulously customized high-speed train model to Mr. Zhang Lei, General Manager of the VALORO Channel Center. The model, based on the co-branded train, features an exquisite and lifelike exterior with precisely crafted details. The train body clearly bears the inscriptions "40 Years of Chinese Sofa Trends" alongside the brand logos, capturing both the dynamic posture of the high-speed train and the quality essence of the home furnishing brand. This gift is not only a testament to the friendly cooperation between the two parties but also symbolizes their commitment to moving forward hand in hand — like a speeding high-speed train — toward higher-quality development and a bright future for the home furnishing industry.

Afterwards, all the guests walked together to the side of the high-speed train for the next segment — the train unveiling ceremony. The highlight of this segment was the appearance of the large, striking, and powerful characters on the train body reading "40 Years of Chinese Sofa Trends." This line of text not only pays tribute to the 40-year development journey of China's sofa industry but also declares that the home furnishing industry, taking this collaboration as an opportunity, is entering a new stage of quality upgrade and cross-border integration, allowing more people to experience the charm of home aesthetics and quality living.

Inside the branded train carriage, VALORO's brand identity was visible everywhere. The headrest covers on the seats, the carriage window glass, and the electronic display screens were all printed with the VALORO logo. The tray tables, luggage rack stickers, and posters on both sides of the carriage clearly showcased product photos and the brand slogan, subtly integrating the craftsmanship and comfortable elegance of the furniture products into every detail of the passengers' journey. The guests took their seats one after another to experience the effect of the brand advertising up close, directly appreciating the visually appealing aesthetics that touch the heart, as if they were immersed in a physical home furnishings showroom.

It is worth mentioning that the advertising spaces within the carriage also feature exclusive QR code scan points. Passengers, without any additional effort, can simply scan the code during their journey to instantly access detailed product information, design highlights, and purchase channels for VALORO furniture. This smoothly connects the entire chain from "brand awareness — interest generation — purchase conversion," ensuring that the journey is not only accompanied by scenic views but also offers the opportunity to encounter the beauty of quality home furnishings.

It is reported that this VALORO co-branded special train will travel along core high-speed rail routes across the country, linking major passenger hubs such as the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei region. During the Spring Festival travel season, leveraging the advantage of hundreds of millions of homebound travelers, the quality essence of "40 Years of Chinese Sofa Trends" will be deeply embedded in people's hearts. At the same time, the VALORO brand image will spread far and wide across China aboard the speeding train, entering the view of hundreds of millions of Chinese families and conveying the beautiful concept of a quality home living lifestyle.

The successful conclusion of the launch ceremony for the VALORO × Red Star Macalline high-speed train special service is not only a grand event for brand communication but also a cross-border innovative practice between the home furnishing industry and high-speed rail travel. Coinciding with the peak consumption season for home upgrades during the Spring Festival, the launch of the VALORO high-speed train special service precisely aligns with consumers' current pursuit of a high-quality home living lifestyle, while also seizing the communication opportunity presented by the Spring Festival travel rush, achieving a dual enhancement in both brand visibility and market influence.

Looking ahead, VALORO will continue to uphold its German-style craftsmanship, deepen its presence in the quality home furnishing sector, and continuously explore design innovation and quality upgrades. Leveraging the communication advantages of this high-speed train special service, VALORO aims to further expand its brand influence, propel the home furnishing industry toward a new journey of high-quality development, and create a more comfortable, convenient, and beautiful home living experience for consumers, while writing a new chapter in Chinese sofa trends.