The autumn day was bright and sunny, and a large number of guests gathered. On September 25th, the No. 1 store of Hongxing Meikang Global Home Furnishings in Changzhou welcomed the grand opening of the Valoro (Waloire)常州 flagship store of the German high-end home furnishing brand！ 

Changzhou 

Changzhou, this ancient Jiangnan city with a history of over 3,200 years, is renowned as "the key support of Central Wu region and an outstanding cultural center of eight prefectures". It not only has a profound heritage but also is an advanced manufacturing base full of modern vitality. When German precision aesthetics meet Changzhou, which combines profound heritage and an open spirit, a profound dialogue about quality, durability and modern design language begins. 

This grand opening ceremony, themed "Ultimate Dragon Rhythm - Reaching New Heights", marks the official launch of VALORO Waloire's strategic layout in the important city of Changzhou in the Yangtze River Delta region. 

01 | Highlighting the Lion Dance: A New Beginning at the Right Time 

At 11:18 a.m., the auspicious time had arrived. A magnificent lion dance performance began precisely outside the store, and the resounding sounds of drums and gongs instantly ignited the atmosphere. The event reached its first climax - the crowning ceremony. 

Mr. Liu Zemin, the general manager of Hongxing Meikai Long Changzhou Global Home Store, and Mr. Chen Lin, the general manager of Huandi International Home Store, jointly wrote the script to give the lion its finishing touch. In an instant, the lion burst into lively dance, looking extremely lifelike, heralding a bright future and prosperous business for the VALORO Waloire Changzhou flagship store, thus kicking off the splendid event of the entire day.

02 | A gathering of renowned figures, jointly enjoying this grand event, and a strong alliance between the brand and the channel

At 3:00 PM, the ribbon-cutting ceremony venue was filled with prominent figures from various fields. Entrepreneurs, industry experts in the home furnishing sector, mainstream media, as well as many local senior interior designers and high-end clients from Changzhou gathered together to jointly anticipate this significant moment. 

An elegant and touching violin performance set the stage for an artistic atmosphere that was both refined and warm for the event. 

03 | Senior Officials' Speech: Jointly Charting the Blueprint 

In the lingering melody of the music, Mr. Liu Zemin, the general manager of Hongxing Meikai Long Chang Global Home Store No. 1, took the stage to deliver a speech. He warmly welcomed the opening of the VALORO Waloire flagship store and pointed out: 

The German-style meticulous quality and classic durability design philosophy upheld by the VALORO brand perfectly aligns with Red Star Meicai Long's commitment to providing consumers with high-quality home living. The opening of the Changzhou flagship store will further enrich our mall's brand portfolio, offering consumers in Changzhou and the southern Jiangsu region more choices for home furnishings with international standards and practical aesthetic appeal. 

04 | Leather World Show: A Feast of Senses and Knowledge 

After the speech segment, the lighting in the venue changed, and a unique and ingenious leather-themed show titled "Valoro: The World of Leather" was launched. Professional models presented the texture, toughness and color of leather in a visually striking way through dynamic displays to the audience. 

This is not merely a show; it is also a profound presentation of the beauty of materials, allowing the guests to directly experience the extraordinary texture and practical value of VALORO's leather products. 

The event was still in its concluding stage, and then it moved on to a more profound "supply chain introduction" segment. Ms. Zhang Guihua, the general manager of the VALORO division, took the stage and provided a clear and concise introduction to the VALORO supply chain system, emphasizing that the brand selects top-grade raw materials from Europe. She also elaborated on the special tanning and coating processes tailored for different home scenarios, fully demonstrating that VALORO products not only feature classic and attractive designs but also possess outstanding quality that remains durable over time. 

05 | Cut cleanly with scissors and jointly create brilliance 

At 3:45 PM, the grand opening ceremony reached its most exciting moment. The guests and leaders all took the stage together to cut the ribbon! 

Mr. Liu Zemin, General Manager of Hongxing Meicai Long Chang Global Home Furnishings No.1 Store 

Mr. Lu Xin, the President of the VALORO brand in China region 

Mr. Chen Lin, General Manager of Huan Di International Home Furnishings 

Ms. Zhang Guihua, General Manager of the VALORO Division 

Ms. Zhao Lili, the manager of the VALORO store in Changzhou 

Ms. Li Xianghua, the manager of the VALORO store in Nanjing 

Amid the countdown from all the guests and the enthusiastic applause, the golden scissors were cut, and the red silk was laid down. This marked the official opening of the VALORO Waworo常州 flagship store， and it was also a new starting point for the brand's development in Changzhou.

06 | German Craftsmanship - New Product Appreciation 

The ribbon-cutting ceremony was completed. All the leaders and guests then moved into the store to closely admire the new furniture of the VALORO 2025 series. 

The interior decoration style of the store adheres to the German concept of simplicity and functionality. The space is spacious and bright, with clean lines, aiming to make the products themselves the main focus of the space. 

The store showcases an abundance of items, ranging from modular combination sofas suitable for large apartments, smart and comfortable electric sofas, to electric single chairs that adorn elite apartments, as well as various styles of leather beds, dining tables and chairs, coffee tables, etc., providing a wide range of choices to meet the needs of different apartment layouts and aesthetic preferences. 

The numerous professional designers present gave the product continuous praise. A senior designer from Changzhou stated at the scene: "The product style of VALORO is very diverse and can cater to different consumer groups. For example, the sofas such as [Monchache], [Kitchen Knife], [White Stone], and [Roll Cloud] are all very suitable for the current popular vintage-style home decoration; moreover, the cowhide quality of the sofas is very good, and as they are used, they will develop a unique personal mark. This 'beauty of time' is exactly what high-end customers value."

07 | Deeply rooted in the local market, special gifts for the holidays, opening up a new choice for a quality lifestyle 

With the successful conclusion of the grand opening ceremony, the VALORO Waloire Changzhou flagship store has officially opened to the public. On this occasion of the grand opening ceremony and the celebration of both National Day and Mid-Autumn Festival, the store has also launched highly attractive opening benefits. A number of best-selling products will enjoy limited-time special prices.

The opening of the VALORO Waloire Changzhou flagship store is bound to become a brilliant new star in the high-end home furnishing market of Longcheng City, helping the residents of Changzhou advance their home life to a new level of greater quality and durability. 

Store Address: No. 72, Feilong East Road, Tianning District, Changzhou City, Jiangsu Province. The first store of Hongxing Meikang, located on the second floor (Booth Numbers: C8073 - C8075)