From March 18th to 21st, the 57th China (Guangzhou) International Furniture Fair (CIFF) grandly opened at the Canton Fair Exhibition Hall.

VALORO Waloire, in collaboration with global premium leather supply chain partners and with a range of new furniture masterpieces, splendidly made its appearance at Booth C06 of Hall 3.2. The brand, with German craftsmanship as its essence and top luxury leather as its attire, has constructed an immersive high-end home aesthetic palace. 

01 | Light and Shadow Create Space: Furniture Art Gallery (900 sqm+) 

Entering the exhibition area, a brand-new two-story duplex structure "Home Art Gallery" comes into view. With an expanded space of over 900 square meters, the design skillfully depicts the harmonious coexistence of grandeur and delicacy. 

The dark ink-colored sloping roof resembles a succession of mountain ranges, outlining sharp and tense architectural lines; with a 6-meter height, the space becomes transparent and clear, and the mood also becomes more open and enlightened. The 80-centimeter elevated display stand, layer upon layer, is like a podium that crowns each piece of furniture. 

The faintly visible bamboo curtains and the vibrant flowers and green plants are skillfully interspersed among them, creating a balance of hardness and softness. This adds an Eastern Zen-like charm and natural vitality to this rational building, making it not only beautiful to behold and appreciate, but also enjoyable to explore and feel.

02 | Global Supply Chain Gathering and In-depth Cooperation Strategy 

Quality is the cornerstone of high-end home furnishings. VALORO wares understand this principle and have always maintained a close and stable strategic alliance with renowned European leather workshops. During the exhibition, friends from the European partner companies who were far away came all the way to Guangzhou. They flew in from afar to visit the exhibition hall and jointly discussed the blueprint for future cooperation with us. 

DANI: As the preferred partner of Pagani and many top luxury brands, and also one of the core cowhide suppliers for VALORO, Mr. Matteo, the director of the Asian region, and Mr. Eddie, the representative of the Chinese region, once again visited. They had in-depth discussions on further deepening the cooperation. 

NOPE: As the benchmark in the global high-end leather industry, NOPE is the preferred choice for Alfa Romeo supercars. NOPE has always been the strongest support for VALORO. This time, the CEO of Italy's NOPE, Mr. Diego, and the Marketing Director for Asia-Pacific region, Mr. Luca, came all the way from Italy to the scene, giving a live demonstration of the complex production process and exquisite dyeing techniques of the sofa leather. 

LEONARDO: Mr. Alessandro, the CEO of LEONARDO from Italy, also attended the exhibition. Together with the visitors, he experienced the ultimate comfort provided by the sofa specially customized by him for VALORO. The sofa was made of cowhide. 

Mastrotto Group: As the largest group in Italy and a leading company in the global high-end leather industry, its production accounts for approximately two-thirds of Europe and about one-fourth of the world. The visit of Alessio Gentilin, the marketing manager of the Asian region of the group, has injected more possibilities for the subsequent in-depth cooperation between the two parties. 

The representatives of Italian company TreEmme, such as Francesco Gunar Hill, the sales director of RIZZI PELLAMI in Asia, Steno, and Cristiano da Nobrega, the CEO of Nobrepel, also all came to the exhibition booth to jointly discuss the future cooperation directions and details. 

Furthermore, VALORO, which has received high praise in the electric sofa industry, has benefited from its strategic partnerships with Italy's Motion and KaiChuang. The newly upgraded black technology motor and iron frame have enabled the product to achieve five core functions: zero gravity, no wall contact, no gap, no obstacles, and no rubbing. With a one-click switch, users can enjoy these benefits effortlessly. The company's executive also attended the event in person, experiencing it firsthand and discussing how to provide users with the most ultimate comfort experience.

03 | New sofa collections, benchmark of home aesthetics 

At this exhibition, VALORO showcased a series of new products, announcing its brand-new interpretation of high-end home aesthetics. 

The first appearance of the sofa 【Chasun Monchaux】 features a highlight of modular free combination. It selects the Seta series of top-grade full-grain leather from Italy's DANI, with a tea-brown color that is warm and rich. As the light and shadow move, the surface of the leather presents a three-dimensional texture like a relief, fully demonstrating the charm of time's accumulation. 

The debut piece, "The Living Soul", with its bold and vibrant purple heart color and carrot color, immediately captured everyone's attention. The cowhide used is from the Old Velvet series specially customized by Italian NOPE for VALORO Valfiore. The color and texture are both the ultimate expression of individuality. 

The upgraded version of "Harlan" features the cocoa brown cowhide from the NOPE SAHARA series from Italy, presenting a calm and restrained appearance. Both the backrest and armrests can be folded, allowing it to be easily transformed into a comfortable sleeping area. The ingenious design is evident in the small details. 

The same NOPE cowhide style is also available, along with 【Flower Pattern】 【Dragon Boat】 【Rolling Cloud】 【Knight Montesson】 【Palantu】 and others. Together, they form a powerful product lineup. 

The electric sofa 【Fotou】 is made from the exclusive MEDINA OIL series cocoa brown leather specially customized by Italian FAEDA, a supplier of the same origin as Chanel and Gucci. Its extremely high-quality suede texture is smooth and soft, comparable to luxury goods, providing a dual experience of luxury in terms of touch and sight. 

The classic "Fushan" tofu-shaped sofa, made of premium full-grain natural chrome-leather from southern Germany, perfectly retains the natural texture of the leather, with a rich and tactile feel. It is soft and delicate. Complementing it is the classic Chanel black + DANI Seta series cream color, which naturally exudes a sense of fashion and sophistication. 

The single chairs, leather beds, marble dining tables and coffee tables displayed simultaneously form a complete high-end home solution. This attracts a continuous stream of overseas customers, designers and suppliers from Europe, North America, South America, Japan, South Korea and Southeast Asia, who all extend their hands in friendship. This indicates that VALORO's exquisite works are shining brightly on the global home stage with their brilliance.

04 | Major media outlets converge for coverage, brand popularity continues to rise 

At the exhibition site, the unique charm of VALORO Waloire attracted the close attention of mainstream media. Channels such as CCTV, Yangcheng Evening News, Tencent, Sina, NetEase, Phoenix News, and Toutiao, as well as the leading media in the home furnishing industry 77°, all rushed to the scene for interviews and reporting immediately. The brand's influence in the industry continued to rise. 

Mr. Lv Xin, the CEO of VALORO in China, and Mr. Chen Lin, the general manager of Huan Di International Home Furnishings, shared the product philosophy and market strategy of VALORO during the interview.

05 | Industry leaders gather to discuss the new future of home furnishings 

At the exhibition site, the venue was fully occupied. The attendees included top leaders from home furnishing and property sectors across the country, such as Hongxing Meikai Long, Xi'an Daming Palace, Ouya Da Group, Oukailong Home Furnishings, Jianpailong, etc. 

06 | National dealers continue to sign contracts 

The recognition of the market is the best proof of a brand's value. During the exhibition, dealers from all over the country, with unwavering confidence in the future development of VALORO, rushed to the signing area. On the first day of the exhibition, good news about signing followed one after another, and the order volume kept increasing. This not only highly recognizes the product strength of the brand, but also deeply expresses the expectation for a mutually beneficial future. 

The exhibition is not only a commercial event, but also a private gathering for high-net-worth individuals. Many affluent clients have come here specifically. VALORO Waloire offers one-on-one exclusive services to provide solutions for their home spaces such as living rooms, dining rooms, and bedrooms, allowing them to truly experience "a luxurious supercar that can be moved into the house". 

The exhibition has come to an end, but the chapter has only begun anew. We are grateful for the strong support from all our supply chain friends, and for the trust and recognition from our partners and customers. VALORO will carry this expectation forward, based on a global high-quality supply chain, guided by German craftsmanship and aesthetic design, and continuously explore the unlimited possibilities of high-end home furnishings. The future has arrived, and let's look forward together to the next more splendid encounter.