In September, Shanghai attracted the attention of the global furniture industry. The 56th China (Shanghai) International Furniture Expo kicked off grandly. VALORO Waloire, with its newly upgraded serene luxury space - Touching Return Habitat immersive exhibition hall, became the center of attention throughout the event. Through extraordinary design language and product strength, it showcased the future trend of high-end furniture to the world. 

01 | Exhibition hall undergoes a complete upgrade and makes a grand debut 

The current exhibition hall upgrade of VALORO Waloire has achieved comprehensive breakthroughs. The overall space is based on the concept of "Quiet Luxury Realm - Touching Return to Shelter", integrating architectural design and natural materials to create a home art exhibition hall that is both artistically appealing and full of an experiential atmosphere. 

The sinuous sloping roof design breaks the convention, creating a unique visual sense of extension in the 6-meter-high space; the ingenious design of the 80-centimeter-high platform not only optimizes the viewing angle of the exhibits, but also enables visitors to experience the elevated sense of dignity from the moment they step into the exhibition hall. 

The warm wood flooring provides the foundation for a warm tactile experience in the space; the open areas are gently defined by natural bamboo curtains, full-grain top layer cowhide panels, and flowers and green plants. Light and shadow flow through, creating a subtle and ever-changing flowing barrier. 

The specially set-up certificate wall of the brand showcases all the international certifications obtained by VALORO's partner, Italian DANI, including the LWG Gold Certification, EcoVadis Platinum Rating, and other authoritative qualifications. This wall not only serves as a testament to the brand's strength but also directly reflects VALORO's sustainable development philosophy. 

02 | International Professional Clients Give High Praise 

During the exhibition, the VALORO booth received thousands of visitors, attracting industry experts from all over the world to come and visit and exchange ideas. Not only professionals from furniture powerhouses like Italy, Spain, and France, but also importers and designers from North America, South America, Southeast Asia and other regions came specially to attend.

03 | New sofa collections, crafted with German craftsmanship 

At this exhibition, VALORO presented dozens of new products, each of which demonstrated the brand's profound understanding of home art and innovative craftsmanship. 

The sofas of "Fat Anne" and "Wen Ge" are both made of Italian DANI SETA high-end series of aniline full-grain top-layer cowhide. They are not just pieces of furniture, but also valuable works of art worthy of collection. 

The "Palantu" and "Wavy Cloud" sofas are made of Italian NOPE SAHARA series pure leather with dyeing and aniline treatment. They feature high-quality South German leather cores and a natural grain surface with excellent breathability. They exhibit subtle color variations under different light angles. 

【Kitchen Knife】Innovatively adopts a 90° rotatable backrest design, enabling users to easily switch between office, leisure, and social modes. The sofa products such as [Kochi], [Bata], [Zhuoyue Ren], [Houtai Garden], [Knight Monchase], and [Bata Monchase] each have their own unique features and are highly favored. 

The electric sofa series has become the representative of technological innovation at this exhibition. VALORO's newly upgraded "0 against the wall · 0 gravity · 0 obstacles · 0 back rubbing" low-profile high-function iron frame has solved many problems of traditional electric sofas. 

【Da Pu】【Xiangmi Lake】【Bo Le】【Sad】【Secret Realm】【O Song】 and other electric sofas all use imported top-grade cowhide and combine with intelligent electric systems, redefining the standards of high-end functional sofas. 

At the same time, there were also displays of the 【Lalubiz】 and 【White Moonlight】 leather beds, 【Fulodi】 and 【Beile】 etc. various types of lounge chairs and marble dining tables and coffee tables. Together, these products created a complete high-end home scene, showcasing VALORO's strategic vision and product strength in its full-category layout.

04 | A gathering of top experts, with global leather industry giants present to offer their support

During the exhibition, the VALORO booth welcomed several prominent international guests and the heads of global renowned leather supplier companies. They had in-depth and direct exchanges with the brand on the spot. 

Matteo, the director of DANI's Asia region, and Eddie, the representative for the China region, personally explained to the guests the characteristics of the DANI SETA series leather used by VALORO, and expressed their heartfelt admiration for the final appearance of the sofa. 

Valoro's partner, Luca, the director of NOPE in Asia, Paola, the sales director of FAEDA from Italy, and the renowned designer Stefano, presented the latest concepts of Italian leather art. 

FAEDA is a globally leading brand in the leather industry of Italy. With its creativity, ability to transform raw materials, and years of accumulated experience, it maintains long-term cooperation with mainstream major brands in the fashion industry such as Louis Vuitton, Hermès, and Dior. 

The chairman of LEONARDO, Alessdadro, as well as Jacir Da Silva, the global director of furniture leather at Conceria Priante, and Leonardo, the regional manager for Asia, each shared the story of the cowhide purchased by VALORO and the mutual charm between these cowhides and VALORO sofas. 

The TreEmme team from the Italian leather supplier also visited the exhibition booth to experience the sofa products. These in-depth exchanges not only demonstrated VALORO's position in the international supply chain, but also reflected the brand's pursuit of the ultimate material craftsmanship, laying a solid foundation for future product innovation.

05 | The home furnishing industry leader made a special visit to discuss business strategies together

During the exhibition, VALORO Waloire received a special visit from the top executives of several well-known domestic home decoration enterprises, including the organizers of the China (Shanghai) International Furniture Expo, Hongxing Meikang, Oukelong, Daminggong, Ouyaoda, Yuexing Home Furnishings, Sixth Space, Allure Home, Luofugong, and Fu Sen Mei Home Furnishings. 

These leading companies in the industry unanimously highly praised the product strength and brand strength of VALORO. This has further facilitated the "full-chain connection" of the company's national strategic layout. 

Xu Ziyan, Vice President of Ouya Group 

Zhao Yutong, the head of the Software Department of the Headquarters of Amazing Home Group 

Wang Yong, General Manager of the East China Center of Yuexing Home Furnishings 

Yan Jiawei, General Manager of National Business Development Center of Sixth Space Chain 

Xu Daohuang, the general manager of the third center of Sixth Space Chain Business 

Zhu Qingqing, Senior General Manager of the Sixth Space Brand 

Lv Bo, Senior Director of Investment Promotion for Louvre Home Group 

Key guests also visited the VALORO showroom one after another and highly praised the brand's products and the design of the exhibition hall. All parties conducted in-depth discussions on topics such as the development trend of the high-end home market, innovative channel models, and changes in consumer demands, providing valuable market insights and cooperation opportunities for VALORO's national strategic layout. 

06 | Industry colleagues gather to discuss the future 

All parties conducted in-depth discussions on topics such as the development trends of the high-end home furnishing market, innovative channel models, and changes in consumer demands. This provided valuable market insights and cooperation opportunities for VALORO's national strategic layout.

07 | Contract signed, sales skyrocketed, market response was enthusiastic 

During the exhibition, the signing area of VALORO's booth was constantly crowded with people, and the signing atmosphere was very lively. Dealers from all over the country showed great confidence and enthusiasm for cooperation regarding VALORO's products. During the four-day exhibition period, nearly a hundred signing intentions were reached, covering the first and second-tier core cities across the country. 

A senior dealer from the southwestern region said, "The products of VALORO are not only at the forefront of design, but also achieve the highest standards in terms of craftsmanship details and user experience. Especially the quality of the imported cowhide, which is exactly what the current market demands." 

The remarkable achievements of the signing at this exhibition have provided strong impetus for the brand's national strategic layout and laid a solid foundation for the subsequent market expansion. 

08 | Media Interview: Driving Brand Growth 

During the exhibition, Mr. Chen Lin, the general manager of Huan Di International Home Furnishings, was interviewed by CCTV and shared the product concepts and market strategies of VALORO. 

Mr. Chen Lin said: "VALORO Waloire has always focused on products as its core, innovation as its driving force, and quality as its lifeblood. We believe that truly outstanding products will speak for themselves. In this era of transformation, VALORO Waloire will undoubtedly become a classic example of 'breaking through with products'." 

The VALORO team, with their professional attitude and enthusiastic service, conveys the brand's values and concepts to every visitor, becoming a beautiful sight at the exhibition. The professionalism and dedication of the team are crucial guarantees for the brand's success and a solid foundation for its future development. 

09 | The exhibition came to a successful conclusion and has now embarked on a new journey

The 56th China (Shanghai) International Furniture Fair has come to a successful conclusion, but the innovative journey of VALORO Waloire will never stop. 

Thank you to every friend for your warm companionship and support, and for sharing this glorious moment with us. In the future, VALORO will continue to soar with the wings of craftsmanship and innovation, creating more high-end quality furniture and redefining the new standard of luxurious home living. We look forward to seeing you again next time and working together to open a new chapter in the world of home furnishings!