In the vibrant and beautiful March with blooming grass and singing birds, VALORO, with its unwavering commitment to quality, has once again expanded its brand territory - a new store in Dongsi Ring of Beijing was grandly opened. With its original aspiration, it has brought new vitality to the home furnishing market in the capital.

Since its establishment, VALORO has always focused on the core area of "high-end home experience". From the strict selection of raw materials, the integration of humanistic design concepts, to the immersive creation of space layouts, every detail embodies the ultimate pursuit of an ideal home life. The aim is to provide Beijing consumers with more luxurious and more personalized home solutions that better meet their needs. 

01 | High-quality materials, visible quality assurance 

Entering the new store of VALORO in Dongsi Ring of Beijing, three highly distinctive display walls immediately catch the eye - the "colored panel wall", the "cowhide stretched board display device wall", and the "international certification certificate wall". 

The colorful leather panel wall vividly presents the superior characteristics of the brand's selected European imported top-grade cowhide. The cowhides of different colors are arranged in an orderly manner, not only showcasing the natural beauty of the material itself, but also allowing consumers to closely touch and feel the softness and delicacy of the genuine leather, and intuitively understand the quality of the core material of the product. What's more exciting is that the cowhide offers over 100 color options, supporting personalized customization, and meeting diverse aesthetic needs. 

The cowhide panel display wall presents the core raw material of the genuine leather furniture - the intact and fully stretched top-grain cowhide (originating from the European Grand Bull) - right before the eyes, allowing consumers to clearly see the authenticity of the material, touch the unique charm of natural leather with their own hands, and experience the brand's honesty and confidence in its raw materials. 

Complementing the colorful panel walls is the display wall showcasing the international certification documents of Italian DANI leather. Each of these highly valuable certificates is an authoritative recognition of the material's environmental friendliness, sustainability and quality. What is even more noteworthy is that DANI is also the exclusive supplier for international top luxury brands such as Pagani, Maserati and Hermès. This partnership history further demonstrates the brand's strict standards in material selection and its high-end positioning.

02 | Spatial Aesthetics: Immersive Home Art Experience Tour 

The space design of the new VALORO store in Beijing fully embodies the brand's concept of "simplicity governs complexity, tranquility reveals luxury". The overall layout is spacious and transparent, without any elaborate decorations. The well-balanced display layout creates a relaxed and free shopping experience. 

Here, the display of furniture is no longer merely a simple stacking and presentation. Instead, through appropriately spaced arrangements and the subtle coordination between different areas, the space itself becomes a medium for depicting life scenes. Each area is endowed with its own distinct mood, yet they also echo each other. When consumers walk through, it feels like they are moving between various ideal living scenarios, experiencing a sense of immersion without losing the sense of exploration. 

The store design also skillfully incorporates elements such as glass and green plants to serve as gentle boundaries between different areas. These partitions neither obstruct the view nor physically divide the space into different scenes like living room, dining room, bedroom, etc., yet they subtly create distinct narrative scenes, maintaining the overall coherence of the space while also providing clear and independent narrative elements. The entire exhibition hall is like a walkable aesthetic museum, allowing people not only to make purchases but also to complete their imagination of a home during the wandering experience.

03 | Complete Home Excellence - Ideal One-stop Home Solution 

The new store focuses on high-quality and high-value-for-money leather sofas as its core product, while also covering the entire home soft furnishing system. It precisely meets the diverse and one-stop home upgrade needs of modern families. 

In terms of style design, the leather sofas in the store closely follow the 2026 home trend. They encompass a variety of popular styles and can be adapted to different age groups and different interior decoration styles, allowing every customer to find the ideal items that align with their own aesthetic and lifestyle. 

As the core product of the store, the genuine leather sofas offer a wide range of styles to choose from: straight row sofas, modular combination sofas, princess seats, irregular corner sofas, intelligent electric sofas, and so on. Each sofa incorporates the meticulous craftsmanship of German furniture, taking into account both appearance quality, texture, and practical durability. 

In addition to the high-quality genuine leather sofas, the store also offers a wide range of soft furnishing products: comfortable leather beds, textured dining tables, exquisite coffee tables, lounge chairs, and other complete home furniture for all rooms. Customers don't have to visit multiple stores; they can get all the furniture for the living room, bedroom, and dining room in one visit. They can efficiently and conveniently complete their home purchase and easily create their ideal home.

New space, upgraded experience. Welcome friends and family to visit our VALORO Waworo Beijing Dongsiyuan store. Here, you can experience the unique charm of German craftsmanship and unlock your own high-quality lifestyle. 

VALORO Waloire - Red Star Macalline - Beijing Chaoyang Store Address: 193 East Fourth Ring Road, Chaoyang District, Beijing. Located on the fourth floor of Red Star Macalline Supreme Mall (Booth Number: E8302)